TSM - 2022

going into the future

Overview

At the start of 2022 I became the lead of the Design team and was able to help guide my teammates in their work throughout the year. One of the biggest responsibility was to develop the new 2022 brand look of TSM. I worked alongside Beatriz in designing the brand, utilizing the chevron jersey pattern and establishing the futuristic tech look.

As events started ramping up during 2022, even bigger and better projects were given to our team. Projects like designing for TwitchCon, a TSM Apex Legends skin, and more.

Click below to jump to a specific TSM project!

TwitchCon 2022

TSM Octane Skin

TSMFTX Invitational 2023

ALGS Split 1 Playoffs

TwitchCon 2022

TSM had a booth at TwitchCon 2022 in San Diego, featuring multiple activations. I was responsible for designing assets for GMC, Logitech, My Hero Academia, and Samsung. In addition, I created hype and daily schedules for Twitter, Instagram, and the booth monitors. I also designed a TSM timeline displayed on one of the walls for visitors to explore.

Role

Art Direction
Branding
Event Design
Social Media Design

Tools

Illustrator
Photoshop

My Hero Academia

I designed character information panels for the My Hero Academia activation, giving fans an engaging experience while waiting in line for booth activities.

Samsung

TSM x Samsung signage and wraps were made to highlight our partnership with them.

GMC

A TSM x GMC backdrop was made for our Apex Legends meet and greet at the booth.

TSM Twitchcon Schedule social media graphics and digital signage graphics

Logitech G

Meet & Greets were planned for fans to meet Fortnite and Valorant TSM players at the Logitech G booth.
Announcement graphics were made for both Instagram and Twitter.

TSM Twitchcon Meet & Greet social media assets

TSM Octane Skin

Respawn Entertainment presented TSM with an opportunity to design a TSM Octane Skin. With TSM's involvement and achievements in Apex Legends, we were excited to create something our fans and players could use in game to represent and support TSM.

I collaborated with Rose in developing multiple concepts of how we imagined the skin could look. From logo placements, jersey pattern placements, color and material options; this was an intensive project where we didn't miss any details of the skin to ensure every part of the skin was cohesive and worked in harmony.

Renders made by Rascaol. Left is the selected skin concept while right is conceptual inverted colors.

Role

Art Direction
Character Skin Design

Tools

Illustrator
Photoshop

TSMFTX Invitational: Apex Legends

After a pause in TSM Apex Invitationals in 2021, we came back in 2022 with much anticipation. We followed a similar format as our 2020 tournament but rather than having the same team each round, teams would be randomly changed each time. This would allow players to connect and play with more people than they typically would.

My design goal was to highlight the TSM Octane skin while incorporating elements of our brand to enhance the visuals. I also made sure the graphics clearly conveyed key information for social and stream posts without distraction.

Role

Branding
Social Media Design
Stream Design

Tools

Photoshop

TSM Apex Invitational social media assets

Stream Assets

ALGS: 2022 Split 1 Pro League - North America

TSM launched a social campaign for 2022 ALGS Split 1. Since it was a month long season we planned for 1 player poster one week and 1 video the other week. I was tasked with the player posters, championship graphic, and creating templates for the Social team to update the leaderboard and Live Now graphics.

Role

Art Direction
Social Media Design

Tools

Photoshop

ALGS: 2022 Split 1 Pro League - North America social media graphics

Hype Videos

Campaign videos were created to generate excitement as our fans follow us on our journey to qualifying for LAN during this split. Cage and I worked collaboratively where I provided art direction and Cage built out each video.