TSM - 2020

the beginning of my esports arc

Overview

During my first year at TSM it was important for me to understand designing in the esports industry. Whilst adapting to the TSM brand, I strove to expand on my own interpretation of the brand's visuals.

TSM x Apex Legends - Loba Campaign

In collaboration with EA, the goal of this campaign was to build excitement and awareness around the launch of their new legend, Loba. The first phase of the campaign featured a giveaway promoted across Twitter and Instagram through TSM’s main channels and Apex professional players.

Role

Art Direction
Branding
Social Media Design
Stream Design

Tools

Illustrator
Photoshop

TSM 2020 Invitational

The second and biggest part of the campaign was the TSM 2020 Invitational where we invited a variety of players from content creators to professional Apex players to compete as teams for a $25,000 prize.

I collaborated with my teammate Tyler where he created the Invitational logo and worked on the motion graphics for the stream while I designed the social media assets, leaderboard template for Content team to use to update during the stream, and static stream overlays.

TSM Apex Invitational social media and stream graphics

TSM x Grubhub - Grubhub Gamer

To promote our partnership with Grubhub and drive more of our fans to use their service; social promotions were made for a giveaway where fans got a chance to play an ARAM with our LCS professional players and to promote our TSM x Grubhub unique code on Twitter and Instagram.

Along with the series of Youtube videos that was made to introduce Grubhub Gamer, the embodiment of Grubhub's service that provides the best options to our fans, I was tasked with designing the thumbnails for the whole series. In conjunction to the videos, a personal Twitter and Instagram was made to create buzz around who Grubhub Gamer was which I helped edit him into already existing photos provided by the Content team.

Role

Branding
Social Media Design
Thumbnail Design

Tools

Photoshop