TSM - 2021/22

deeper into esports design we go

Overview

As I became more familiar with the TSM brand, I continued to evolve the visual direction by introducing new textures, patterns, and visual effects. With the launch of our partnership with FTX, blue was adopted as a key accent color within the brand system.

Although 2021 was a slower year due to the pandemic, we still delivered several large-scale initiatives, one of the most significant being the launch of TSMU.

TSMU

In 2021, TSMU was created in order to build a collegiate-focused hub for university students that have a passion for gaming and esports. From the die hard fan to the esports career aspirant to the future pro player, TSMU provides quality mentorship, guidance, support, and community for those looking to learn and engage with the global esports industry.

I had the opportunity to develop the TSMU brand along with Allie, creator of TSMU. We wanted to differentiate the program from TSM's dark visuals in order to make TSMU more inviting and fun. TSMU's brand utilizes white accented with black, grey and red along with simple geometric shapes as decorative elements.

Role

Art Direction
Branding
Social Media Design
Stream Design

Tools

Illustrator
Photoshop

Announcements

TSMU Stream Assets

TSMU Mentorship Program

TSMU Open - Valorant

TSMU Open social media and stream overlay graphics

TSM x Logitech G

In our partnership with Logitech G, we wanted to showcase the mouse our players Myth and Subroza used while also giving fans an opportunity to win some Logitech G gear. Assets consisted of announcement graphics, going live graphics and stream overlays for each player.

Role

Branding
Social Media Design
Stream Design

Tools

Photoshop