Ernest Packaging Solutions

moving packaging forward

Overview

As my first role out of college, working at Ernest allowed me to combine my professional growth with an industry I was interested in. As the sole graphic designer on the marketing team, I was responsible for creating all graphic assets across Ernest's 12 divisions. While maintaining brand consistency and building on existing assets, I expanded the visual system to better reflect the company’s fun and energetic personality.

Assets created ranged from digital to print. Digital included designing hero tiles, online articles, videos, and more. Printed consisted of sales fliers, promotional merchandise, event banners and signage.

Click below to jump to a specific Ernest project!

Givember

Every year Ernest gives back to the community by supporting individuals experiencing hardship. In 2019, the initiative focused on donating socks after learning they were the most requested item at local homeless shelters

I collaborated with the event planners in creating the hero tiles, t-shirt designs, fliers, and recap video.

Role

Branding
Illustration
Motion Graphics
Print Design
Apparel Design

Tools

After Effects
Illustrator
Photoshop

Ernest Open House

Ernest hosts annual Open House events across 11 divisions, providing opportunities to connect with customers and vendors. For these events, I was responsible for designing all required marketing and event materials, including invitations, banners, name badges, vendor signage, and additional division-specific assets.

I collaborated closely with event planners from each division to gather event details and vendor logos, and partnered with the marketing team to coordinate print production and approve branded promotional items.

Role

Branding
Illustration
Merchandise Design
Print Design

Tools

InDesign
Illustrator
Photoshop

Ernest Packaging Solutions Open House Welcome Banner Front

Ernest Packaging Solutions Open House Thank You Banner

Ernest Packaging Solutions Open House Thank You Card

SAP x Ernest

During Ernest’s transition to SAP, the internal newsletter SAP Chat! was launched to keep employees informed throughout the process. In addition to the newsletter, a series of video tutorials was created to help users become familiar with the new system.

For the project, I collaborated with the project manager to develop the SAP Chat! logo and design the newsletter using provided copy and headshots. I also assembled the supplied voiceovers and screen recordings into clear, cohesive training videos.

Role

Branding
Illustration
Logo Design
Video Editing

Tools

InDesign
Illustrator
Premiere Pro

Logo Concept

When creating the SAP Chat! logo we drew inspiration from the Ernest emblem as well as The Ernest Buzz logo. Because The Ernest Buzz is a hub where all exciting packaging and Ernest related articles are posted for viewers and SAP Chat! had a similar concept; we aimed to implement some familiar parts of The Ernest Buzz to the SAP Chat! logo.

After multiple iterations we landed upon SAP Chat! inside a rounded speech bubble. While we played around with Ernest's main colors, we wanted to differentiate it from the main branding and felt that the secondary red accent color fit close but not too far from the main Ernest color palette.